OEMs are Original Equipment Manufacturers. Franklin works with OEMs around the world to reach unique markets with products designed specifically and exclusively for those markets. In this way, we work hand-in-hand with OEM customers to address specific language-learning or other handheld reference needs in the customer's local market, using local languages, and familiar and trusted data. Franklin helps produce the item and the OEM helps bring it to market, so both companies benefit from increased name recognition and product visibility within the marketed region.